#19 - Most Viewed (Today) - Gurus#76 - Most Viewed (This Week) - Gurus#97 - Most Viewed (This Month) - GurusHave you seen the results of a study done by Intelliseek and Forrester this fall? The study indicates that word of mouth is far and away the most powerful way to influence the decision making of customers To quote Consumers are percent more likely to be influenced by word of mouth recommendations from their peers than by radio TV ads -- a slightly higher level of influence trust than found in the study co authored by Intelliseek and Forrester Word of mouth behavior among familiars trumps all forms of advertising and is more trusted than news or expert commentary the study finds In addition positive word of mouth from a personal acquaintance carries just as much impact as negative word of mouth This has critical implications for brands that nurture evangelism brand loyalty and advocacy This is big news for us little guys and gals who are considering traditional advertising as a...