Atlanta Commercial Board of REALTORS seminar on Office space. Seminar presented Februrary 20th, 2008 at the Atlanta REALTORS Center in Atlanta, GA. R. BRADLEY ARMSTRONG, Exec. Vice President The Staubach Company A strategic approach to real estate requires an understanding of the critical elements to an organization’s success. The ability to recruit and retain talented employees, create the proper image to customers and provide operational flexibility over time must be a balance of expense and capital objectives. The ability to understand these requirements and creatively apply them to real estate solutions is the foundation of Brad’s success. Eight years as a developer and asset manager allow Brad to structure and negotiate transactions which support an organization’s critical requirements at the lowest cost in terms of time and capital.