Wayne Balta, Mark Buckley, Kevin Moss Companies sometimes regard sustainability as “metaphoric low-hanging fruit,” says moderator Peter Senge, and reach for a few easy targets to achieve cosmetic improvements. His three panelists describe how their corporations are attempting to embrace sustainability as more than just another high-profile, low-impact initiative that “goes right into an overloaded bucket.” IBM wants to be known for its innovation and leadership not just in products and services, but in its relationship with the environment, says Wayne Balta. All aspects of the company’s operations, from research and product design, to fulfillment, software and services, must integrate environmentally responsible behaviors in ways that also advance the company’s bottom line and satisfy shareholders. “Environment is not a special, short-term project, not a fad or flavor of the month,” says Balta. IBM pursues opportunities in and out of the company, including...