The Ganesh Festival is celebrated by throughout India but in Mumbai (Bombay), the country's most populated city, the festival assumes awesome proportions. On the last day of the 10-day Ganesh festival, millions of people of all ages descend onto the streets leading up to the sea to immerse Lord Ganesh figurines of various shapes and sizes, dancing and singing to the rhythmic accompaniment of drums and cymbals. Denizens of Mumbai sit indoors to avoid traffic snarls and shut their windows to keep out the thunderous sounds. In 2006, the final day for immersion falls on 6th September. This Ganesh Utsav TV commercial for Times of India will air only on 6th September, 2006.