One in eight women will be diagnosed with breast cancer in their lifetime. Although 50 percent of women think breast cancer is hereditary, only 10 percent of breast cancer sufferers have a genetic history of the disease. LUNA, the makers of whole nutrition bars for women, and the Breast Cancer Fund (BCF) recently announced the results of a national survey and the launch of a public education program to provide women with five easy, everyday tips to ask, act and live to prevent breast cancer. Designed to raise public awareness that prevention is as important as early detection and treatment, the Pure Prevention campaign aims to dispel breast cancer myths and arm women with the knowledge that prevention is possible. Produced for Luna and the Breast Cancer Fund (BCF)