It is the first indication that winter has shed its coat when the red carpets are being rolled out for the big Hollywood summer blockbusters. First out this year is the third 'Spider-Man' instalment, with the cast and crew attending the film's UK premiere in London's Leicester Square on Monday (April 23). The movie received its world premiere in Tokyo, Japan a week ago and before jetting to London, the cast made a detour via Los Angeles for interviews with the US press. To show they mean business, Sony, the studio behind the 'Spider-Man' movies, is flying the stars of the film to Rome, Berlin, Madrid, Moscow, Stockholm and New York for premieres before the May 4 global release. Launching the sequel in Japan, home to a huge community of superhero comic fans, rather than the United States was also seen as a shrewd push into the faster-growing international market that could help box-office revenues. But it isn't just studio bosses wallets that are getting fatter. The cast of the film...