V-me and DIRECTV MAS™ Launch New PSA Campaign to Inform Viewers About Digital TransitionEnglish and Spanish-language spots feature award-winning actress, Lupe OntiverosWASHINGTON, DC, February 7, 2008 — V-me, the nation's fastest growing digital Spanish televisionnetwork, and DIRECTV Más™, the Spanish-language programming service from DIRECTV, unveiled todaya new PSA initiative to raise awareness among Spanish and English-speaking viewers about the transition to digital television in February 2009. The PSA will be aired across the DIRECTV Más and DIRECTV platform,on V-me, which is carried on most major cable and satellite systems, and by public and commercialbroadcasters.The 60-second PSA, produced by V-me, features award-winning actress, Lupe Ontiveros. The spot -- produced in both English and Spanish -- uses humor and straight talk to help viewers understand what theshift from analog to digital means, who is affected, and what the options are, including the...